Playbooks

_{AK State Fair Giveaway}

_{Expect appointments and/or referrals that equal approximately 20-25% of the people engaging in the event. Example for instance if there are 50 people through an open house, you would expect 10-13 appointments. If you have 350 people signing up free Alaska State Fair tickets, you would expect 60-80 referrals.}

_{KCN Events}

_{Expect appointments and/or referrals that equal approximately 20-25% of the people engaging in the event. Example for instance if there are 50 people through an open house, you would expect 10-13 appointments. If you have 350 people signing up for an event, you would expect 60-80 referrals.}

Call Center Playbook

_{This playbook is all about KCN’s prospecting call center which generates leads that come from people who have raised their hand when asked if they are curious about their homes value in today’s market. We’ve converted a lot of these to listings. The objective for the call back on these leads is to get as much info about the property as possible to get them the best valuation for their house for today’s market.}

Landvoice

_{Landvoice playbook is a guide on how to access expired, pre-forclosure and fsbo leads for prospecting. You’ll also find the best practices on how to follow up and nurture those leads.}

RD Playbook

_{Our goal is to build relationships with agent influencers, team leaders, market center
administration, operationg principles, productivity coaches and regional directors that buy into the value of KCN, such that
they refer potential recruits to join our team.}

Valentines Day

_{Expect appointments and/or referrals that equal approximately 20-25% of the people engaging in the event. Example for instance if there are 50 people through an open house, you would expect 10-13 appointments. If you have 350 people picking up pies or attending an event, you would expect 60-80 referrals}

Easter Lily

_{Expect appointments and/or referrals that equal approximately 20-25% of the people engaging in the event. Example for instance if there are 50 people through an open house, you would expect 10-13 appointments. If you have 350 people picking up pies or attending an event, you would expect 60-80 referrals}

Thanksgiving Pie Day

_{Expect appointments and/or referrals that equal approximately 20-25% of the people engaging in the event. Example for instance if there are 50 people through an open house, you would expect 10-13 appointments. If you have 350 people signing up free Alaska State Fair tickets, you would expect 60-80 referrals.}

B2B System Guide

_{In this playbook you'll learn how to learn and run Facebook Ads Campaign. You will learn the best ways on how to follow up and engage wiht your potential buyer/seller leads.}

Quick Start Guide

_{KCN's Onboarding System for Newly Recruited Agents}

Open House Playbook

_{When you consistently do a weekly Open House using the proven system in this Playbook, you will 16-24 appointments a month, which on average will turn 4-6 closed sales in a month.}

Facebook Campaign

_{In this playbook you'll learn how to learn and run Facebook Ads Campaign. You will learn the best ways on how to follow up and engage wiht your potential buyer/seller leads.}

The Promise

_{To get at least one referral from the client during the transaction which is the premise of "The Promise" Playbook.}

Best Scripts of The Moment

_{In this playbook you'll learn about the different scripts and best practices in building relationships with clients and agents. The main goal is to get referrals by asking great questions such that KCN is top of mind when they have a referral for us, or they themselves are looking to buy or sell real estate.}

KCN E-Books

_{In this -Book you'll learn the "9 Mistakes Home Sellers Make and How to Avoid Them" and the "14 Costly Mistakes Home Sellers Make."}

_{Listing Presentation}

_{Expect appointments and/or referrals that equal approximately 20-25% of the people engaging in the event. Example for instance if there are 50 people through an open house, you would expect 10-13 appointments. If you have 350 people signing up for an event, you would expect 60-80 referrals.}

Buyer Presentation

_{In this -Book you'll learn the 14 Costly Mistakes Home Sellerss Make and How to Avoid Them.}